A Bank That Makes Money, But For You

By Thato Brander — Technology Keynote Speaker  |  August 6, 2024  |  3 min read

AI Banking Self-Driving Money Future of Fintech - Thato Brander Technology Keynote Speaker
Thato Brander.

WHAT IF YOUR BANK ACCOUNT COULD ACTUALLY HELP YOU BUILD WEALTH?

In today's world, one of the worst things about finances is that most people don't understand how to be good with them. Many intelligent people I know just can't seem to get a grip on them.

They have tried to sign up for many financial products that have big promises but don't lead them to a better place — an illusion. One that always leads them nowhere.

Here's the thing: there's a knowledge gap and a misalignment between expectations and what banks deliver. Traditional banks focus on making a profit. They don't care about your financial well-being or improvement as long as you buy their products, they are satisfied.

THE UNCOMFORTABLE TRUTH ABOUT HOW TRADITIONAL BANKS REALLY WORK

Most banks and financial institutions are not there to help you improve your spending habits. They are not there to help you reach your financial goals. They are also not there to educate you about reaching financial success. The focus is making a profit that's what they get judged on.

Most banks are just like a receipt that tells you how you spent your money. Nothing more and nothing less. Think about it which bank has ever truly changed someone's financial life? Even the lottery, with its insane probability, has changed some lives.

What if your bank was actively trying to better your financial life? What if the bank was genuinely trying to improve your outcomes?

WHAT IF FINTECH DID THE OPPOSITE — AND PUT YOU FIRST?

Instead of selling you something, what if a financial institution tried to help you become better at finances? Financial services with a genuine vision of helping everyone reach their own financial goals.

Finance products are known to have a huge gap between what they offer and what people actually want. If you have a financial adviser that's part of an institution, you know they are ultimately trying to keep their role and make you sign up for more products. That's the system as it exists.

But what if the system could fundamentally change?

SELF-DRIVING MONEY: HOW AI COULD REVOLUTIONISE PERSONAL FINANCE

We now have Generative AI, and one can only wonder if this is not the perfect moment for forward-thinking financial institutions to create products that genuinely improve customers' lives. Current offerings can only give you an analysis of information you simply read about your transactions.

They call it "self-driving money". Imagine a bank or platform that could actively make decisions that are best for you a platform that can move your money, take advantage of opportunities, and continuously improve your finances. For many years this was not possible from a technology perspective.

The era of AI brings a new world of opportunities for financial platforms. Applications can now process both images and text. This means that Robotic Process Automation can allow fintech companies to operate on the user's behalf with the user remaining in control. The potential for these interactions is genuinely game-changing.

Google Gemini and ChatGPT can already take a screenshot of your investments or finances and make comparisons of your returns vs the market. Over time these capabilities will only improve and this is just the beginning.

Startups like Dreams have already been focused on empowering their users financially. With AI there is now far more potential to create even more powerful offerings.

THE FUTURE OF AI-POWERED FINANCIAL SERVICES: WHAT COMES NEXT

Automated financial products can in future help people save and spend wisely, make investments, plan for retirement, manage debt, and prepare and file taxes and much more.

The entrepreneurs who will win in this space are those who understand that the opportunity isn't just in building smarter tools it's in building financial products that are genuinely aligned with the customer's success. When the bank wins because you win, everything changes.

In Closing

I am looking forward to seeing how new entrepreneurs will use these new technologies to create financial institutions that are successful at providing real value to people. Not just receipts. Not just analysis. Real outcomes a bank that truly makes money, but for you.


About the Author

Thato Brander is a technology keynote speaker at the intersection of AI, innovation, and the future of business. Thato helps organisations understand and navigate the impact of emerging technologies from generative AI to the future of fintech and translates complex tech trends into clear, actionable insight.

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